How Honda’s Interior Design Ethos is Shaking Up The Automotive World
As the tastes of the world are changing, simplicity is something that modern brands are gearing up towards. Likewise, Honda is wholeheartedly supporting this endeavour with their future interior design language from 2021 and beyond.
As cars are becoming increasingly high-tech, with digital instrument clusters and infotainment systems cluttering up the interior, it’s high time to take a step back and bring back the interiors that are free from visual clutter.
Image from: Carscoops (How Honda’s Interior Design Ethos is Shaking Up The Automotive World)
Dubbed simplicity and “something”, Honda is showcasing a direction that aims to move away from the cluttered, overwhelming approach some automakers and cars have brought to the masses. The company’s main focus is to reduce the complexity of the interior layout, which creates a more advanced user experience overall.
Another key element is the approach to maximize the cabin space, while minimizing space needed for mechanical and electronic components.
Image from: Carscoops (How Honda’s Interior Design Ethos is Shaking Up The Automotive World)
This is a design philosophy that is based on the classic human-centered designs of early Honda vehicles, in which Honda is looking to reduce the complexity in which vehicles are built.
The concept is simple: “simplicity” will be Honda’s design language for the whole model range, while “something” will be the personality and appeal unique to each model.
Image from: AutoEvolution (How Honda’s Interior Design Ethos is Shaking Up The Automotive World)
"Simplicity in design requires not only a strong philosophy, but a discipline toward the user experience," Jonathan Norman, Creative Lead for Honda Interior Design in the United States, said. "We've heard from designers working for other brands who say they were inspired by the simple, human-centered design of old Hondas.”
One thing that won’t change that much compared to the current interior design language of the brand is the focus on thin pillars, a low cowl, and a large greenhouse. This creates a roomy feeling inside the cabin, as well as excellent visibility with a clear view of the road and the environment outside.
Image from: TopGear (How Honda’s Interior Design Ethos is Shaking Up The Automotive World)
“We are pursuing this design language with new Hondas we’re designing in the studio now,” Norman said. “It’s our ‘simple’ approach to design with the ‘and something’ that will help differentiate each product and make your future Honda vehicles something you want to drive and are excited to use.”
The 2022 Honda Civic is the automaker’s first foray into its new interior design concept. The eleventh generation of Honda’s best selling model. The real goal is introducing an uncluttered layout with lesser distractions as well as fewer infrequently used buttons.
The new-gen model aims to further improve the Civic’s foothold globally, and hence, Honda has added more tech, improved fuel economy while also introducing new safety features for the 2022 model year.
Image from: CNET (How Honda’s Interior Design Ethos is Shaking Up The Automotive World)
With this new interior design ethos, we’re excited to see where Honda will take the design, and we wholeheartedly approve of a simplified and streamlined design.
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