Selangor, 12 April 2022 – Emerald Auto Parts Sdn. Bhd. (Emerald) the ‘Braking System Expert’ and TOC Automotive College (TOC) team up in pursuing the same commitment to support in improving the skill and competitiveness of the young generation in automotive industry.

Both shared similar values through quality, integrity, innovation and growth, hopes the collaboration inspires industries to passionately work together for the betterment of Malaysian automotive industry.

The impactful agreement were signed by Hong Lee Ching, Managing Director of Emerald Auto Parts Sdn. Bhd. and Adelaine Foo, CEO and Founder of TOC Automotive College in TOC Petaling Jaya, Selangor. Also present from Emerald’s team were Lim Hung Hooi, CEO and both directors Chew Kai San and Sharon Wee, as well as Alfred Foo, COO of TOC.

Hong Lee Ching, Managing Director of Emerald Auto Parts Sdn. Bhd. and Adelaine Foo, CEO and Founder of TOC Automotive College were signing the agreement of Strategic Collaboration.

As part of the agreement in creating brand awareness and build long lasting industry relationship together, TOC students will also have the opportunity to experience Emerald’s braking system products for its practical sessions and continuous educational programs.

Emerald Auto Parts is market leader specializing in distributing car braking system products. Besides being the one and only distributor in Malaysia that has full range of brake pads and brake discs for all car models in the country, Emerald is famously known as official distributor of Brembo. It also distributes other premium brands like SAM, Seiken, Champion, Sanwa, Remsa, and products including hydraulic brake parts, control cables, engine electronic parts, timing parts and cooling system.

With 40 years of experience, Emerald who is also Strategic Partner of Malaysia Automotive, Robotics and IoT Institute (MARii), believes reaching to all levels of customers and the community including the students and alumnis of TOC is important through creative partnerships, and educational programs.

“Automotive including spare parts industry is promising and creating jobs opportunities. So it is vital to empower our local talents to keep them progressing and go beyond. Super proud to contribute to TOC’s efforts in creating the best technicians”, said Emerald’s Managing Director, Hong Lee Ching who believes women too has what it takes to excel and lead in the automotive industry.

This gels well as Adelaine Foo, CEO of TOC a successful woman leader supports the remark of her collaborative partner, “TOC believes in no limitation when it comes to education. There are no boundaries to have more knowledge and here we are having the support from the ‘Braking System Expert’, Emerald, to go through this journey with us for the benefit of our students”.

TOC is an automotive college established in 2004, guarantees job placements after graduation with both Certificate and Diploma programmes approved by the Malaysian government as well as a Diploma from the UK. Delivering high-quality automotive training, advanced facilities, degree-qualified trainers, approved qualifications and a productive ‘Student-centred’ learning environment, graduates from the academy are well hired by the automotive companies.

Impactful collaboration is a must as automotive industry moves very vastly to new technologies and innovations.

The combination of Emerald to be a ‘A Timeless Company’ and TOC’s vision to be global top academy is definitely a great match.

Emerald And TOC Team Up In Growing The Automotive Young Generation