Many brands hire celebrities to endorse their products because they are powerful, influential and famous! These endorsements do not come cheap for sure. Let’s take a look at some of the celebrity car endorsements.

Just earlier this year, Singer, “The Weeknd” partnered with Mercedes Benz to launch the “Enjoy Electric” advertising campaign for Mercedes-Benz EQC; the first fully electric SUV under the EQ brands. His new single “Blinding Lights” was part of the title track for the campaign and I got to say, I love the song! The brand recognizes that, by using someone new and relevant, they are addressing the young and digital target groups to a greater extent which makes a perfect combination for this Mercedes moment on the road to an electric future.

WATCH THE VIDEO HERE:

Next up would be the Super Bowl LIV 2020’s Big Game! If you are wondering what is Super Bowl, it is an annual championship game of the National Football League (NFL). This is a huge event and is the second-largest day for U.S food consumption, after Thanksgiving. So, here are some car commercial from it.

The power couple, Chrissy Teigen and John Legend were featured in the Genesis 2020 Super Bowl Commercial “Going Away” party. Hyundai’s luxury car brand, Genesis used the Super Bowl stage to launch its first SUV, the GV8o. Let the commercial do the talking!

WATCH THE VIDEO HERE:

Moving on, Chris Evans the heartthrob, Rachel Dratch, John Krasinki and David Ortiz with their over-the-top accents, star in a commercial for Hyundai’s Remote Smart Parking Assist, or known as “Smaht Pahk”. Watch the hilarious commercial HERE!

This one here is one of the biggest car celebrity endorsements. Lincoln Motor Company’s longstanding partnership with Matthew Mcconaughey (American Actor) continues to pay dividends. For decades, Lincoln was one of the most invisible car companies in the market; however, the brand bloomed in 2014. Apparently, it was because of Matthew. Until today, he is still the face of Lincoln and it doesn’t look like their partnership is ending anytime soon. Watch the 2020 Lincoln Aviator commercial HERE!

Back in 2014, Basketball player, Lebron James and KIA has partnered and that particular endorsement deal was one of the most memorable one in the “Athlete” department. On the other hand, KIA is also endorsed by another basketball player, Blake Griffin. Last year, James has partnered with KIA in the production of the 2019 LeBron James Stinger GT. According to the site https://www.lakersnation.com/ , “The piece shares how the custom 2019 vehicle was created, interwoven with the creation and evolution of James as a basketball player. It creates a parallel between the ways James train and performs with the development and performance of the Stinger GT”. Watch the custom KIA commercial HERE!

One of my favourite rappers of all time, Eminem, has also been part of a car campaign back in 2011 for the Chrysler 200 Super Bowl commercial. Although it is old, that was the ad that stole the show back then. The commercial featured his legendary award-winning song “Lose Yourself” that has been approached over 100 times to license it. He refused many bidders, turning down millions of dollars along the way until he sealed the deal with Chrysler. Eminem eventually agreed to not only have the music used in the commercial, but to appear in it as well! You can watch the commercial HERE!

There are many celebrity endorsements and some prove to be effective! Who is your favourite car celebrity endorsements of all time? I mean, who doesn’t love cars? Even celebrities love em’! If you are a car lover and would like to take up a course on it, you can study automotive in Malaysia at the best COLLEGE. No harm in checking it out!